Business Model

1. Googles pipeline model Although Googles core employment is extend club, the major tax (over 95%) of Google comes from advertising. Google is committed to expand its audiences and champion its node to amplification revenue by advertising properly. Firstly, Google offers a large add up of free service to various(prenominal) audiences and uses search technology, PageRank and Hypertext-Matching Analysis, to make individuals search more efficiency. These methods keep a stable individual node group for Google and the magnificent meter of audiences is Googles core engagement and it makes Google to attract more commerce customers. Secondly, Google offers various types of advertisements, which range from aboveboard text ads to rich media ads, and they arouse different fee, so it give the axe satisfies different coat companies. Moreover, Google AdSense displays its customer advertisements on related websites and maturations the scene to particular audi ences. Therefore, business customer can just spend a specialise advertising fee and then increase their revenues. 2.

Potential risks/threats payable to the fact that Google is non transparent abundant and have also much power to control customers ranks, just about of its business customer, especially the small and specialty sized enterprises, would not believe their ranks in Googles search result and this would step-down the customer satisfaction and make Google pull back its business customer. Whats more, Google cannot control the ads contents completely and in that prize are lots of low quality ads in Googles search results. Con! sequently, individual customer would not trust in Google and change to use ersatzs. This change will punch Google, because one(a) time Google lose its individual customer, it lose business customer too. Last, Google faces to planetary market and the cultural diversity makes Google hardly bring in and shit audiences requirement from different areas. In those areas, Google would be the alternative choice. 3....If you wish to get a full essay, order it on our website: BestEssayCheap.com

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