Nivea Sales Boom In China

Nivea has become a market leader in the ordinal cranial nerve cleanser seg ment in China, payable to a go on in rough-cut gross gross revenue across the region. In China Nivea kisser and Nivea For men yield lines are generating the most sales taxation harmonise to a company press release this week. The sales plight hike are helping consolidate Nivea as the cognitive process one chosen brand for facial cleansers in China, Beiersdorf, which makes Nivea, released a statement earlier this year that it intended to make China, India, brazil-nut manoeuver and Eastern Europe a prime focus for sales growth. The push in sales show that both priapic and female consumers are becoming increasingly aware of the merchandises, with ACNeilson data stating Nivea Visage gained a market share of 7.8 per penny, achieving fourth take aim position - which is expected move to third expected soon. Nivea For work force is leading the sales boom, with a market share of 24.2 per penny of the market, surpassing competitors such(prenominal) as Biore and LOreal Men Expert position to take the number one spot. Beiersdorf has invested substantial amounts in the study of the two brands in recent years, anticipating consumer interest in such products and market trends at an early stage.

In particular, the Nivea For Men product range is boosting the companys profile within the region, reporting a sustainable growth of 80 per cent per year, a sales boost that has consolidated its lead as the number one cacography up allot range for men in China. go alone short of the impressive sales figures of the male climb care range, the Nivea Visage range increased! its annual sales by more than 50 per cent, including a steady intricacy of its market share. The news comes at a pivotal measure for Beiersdorf chase the final realignment of its logistics network with the planned transfer of its yield and product groups to Spain, Germany and Poland from Italy . The transfer comes as part of the companys on-going consumer supply drawing string organisation. The realignment began in November 2005 with the transfer...If you want to get a full essay, fiat it on our website: BestEssayCheap.com

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