Masterson Carpet Mills

Group Case Study for Masterton Carpet Mills, Inc. Definition of nark The Problem Masterton Carpet Mills must decide whether a change in distribution practices for fiscal 2001 is necessary. Company pass by: Masterton Carpet Mills, Inc. is a privately held manufacturer of a exercise line of medium to high-priced spread overing primarily for the residential segment. The company markets its products under the Masterton and Chesterton brand names. MCM currently distributes its line by seven embellish covering wholesalers located throughout the fall out in States (Kerin & Peterson, 2004). U.S. Carpet and Rug Industry: U.S. consumers and businesses spend to the highest degree $50 billion annually for floor coverings. The largest category of floor coveringsis spread over and coverings, followed by resilient coverings (vinyl), hardwood, ceramic tile, and laminates. The U.S. carpet and rug labor recorded gross revenue of $11 .69 billion at manufacturer’s prices in 1999. Carpet and rug sell sales were estimated to be $17.9 billion. Industry sales are carve up between “contract,” or commercial, sales for institutions and businesses and residential sales for home base replacement carpets (Kerin & Peterson, 2004). Competitors: The U.S. carpet and rug sedulousness is undergoing a time period of consolidation begun in the mid-1980s. Mergers, acquisitions, and bankruptcies among manufacturers brought about by declining demand for carpet and rugs, excess manufacturing capacity, and narrowing profit margins reduced the number of carpet and rug manufacturers from more than 300 in the mid-1980s to about one C companies in primeval 2000. By 1999, it was estimated that 10 companies in the industry produced 91 percentage of carpet and rug sales in the United States. lead companies: Shaw Industry, Mohawk Industries, and Beaulieu of America accounted for about 85 percent of U.S. resid ential carpet and rug sales. The U.S. indust! ry sales leader is Shaw Industries, with 1999 sales of...If you want to get a teeming essay, order it on our website: BestEssayCheap.com

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